Food cravings can be as powerful and irresistible as a bright orange bag of Nacho Cheese Doritos. Even the thought of such hyperpalpable foods can increase dopamine, a pleasure-seeking brain chemical.
With 70 percent of Americans overweight or obese, we’ve become a nation of dopamine seekers addicted to the opioid that controls emotions, motivation and feelings of pleasure. The brain is very sensitive to opioids. Receptors, small monitoring devices on brain cells, detect the level of opioids in the brain and continually make adjustments.
How much does the American epidemic of the expanding waistline reflect a lack of personal responsibility, and how much does it reflect industrial food processing that adds hyperpalpable ingredients, including those known to promote addiction? (more…)